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Hotel Types

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Hotel classifications are driven primarily by building structure and secondarily by service level. Chain management has provided us with hotel type classifications for a significant number of locations. Hotel types include:

 

All-Suite: All guest rental units consist of one or more bedrooms and may include a separate living area. Many suites contain kitchenettes or mini-refrigerators. Suite hotels often have no integrated dining facilities available; however, many offer complimentary breakfast.

 

Boutique: These are hotels that appeal to their guests because of their unusual amenity and room configurations. They are normally independent and smaller than 200 rooms with a high rack rate. However there are three chains whose hotels are automatically coded as 'Boutique': W Hotels (a Starwood brand), Kimpton Hotels and Joie de Vivre Hotels.

Conference: Lodging hotels that place major focus on conference operations. Hotels must meet guidelines of the International Association of Conference Centers.

Convention: Hotels with a minimum of 300 rooms and large meeting facilities (minimum of 20,000 Square feet) and not part of the Conference Center Group.

 

Destination Resorts: These are hotels that appeal to the leisure traveler, are located in resort markets and are considered a destination in themselves. They have extensive amenities, multiple pools, multiple restaurants and normally a beautiful physical hotel. If a hotel has the word 'resort' in its name and is part of a luxury or upper-upscale chain it is automatically considered a Destination Resort.

 

Gaming/Casino: Lodging hotels that place major focus on casino operations.

 

Golf: Hotel must have a golf course on hotel to be considered. It is not sufficient if the hotel only has privileges on the course next door.

 

Hotel/Motel: A standard hotel or motel operation.

 

Ski: Guests have easy access to ski slopes.

 

Spa: Hotel must have designated spa facility and offer treatments. Offering a sauna or hot tub/whirlpool would not qualify.

 

Waterpark: An indoor or outdoor waterpark resort as a lodging establishment containing an aquatic facility with a minimum of 10,000 square feet of waterpark space and inclusive of amenities such as slides, tubes and a variety of water play features.

 

I

Index

An index measures a hotel's performance relative to an aggregated grouping of hotels (e.g., competitive set, market, submarket). We utilize indexes to measure performance in three key areas: Occupancy, ADR and RevPAR.

 

An index of 100 means a hotel is capturing a fair share compared to the aggregated group of hotels. An index greater than 100 represents more than a fair share of the aggregated group's performance. Conversely, an index below 100 reflects less than a fair share of the aggregated group's performance.

 

See Occupancy (Penetration) Index, ADR (Rate) Index and RevPAR (Yield) Index

 

 

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