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INTERNET STRATEGY #4: Add WIDGETS To Your Web Pages

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In the online world, a widget is a small application or piece of dynamic content that can easily be placed into a web page. Here are two main categories of widgets for real estate websites:

A. Listing Display and Search widgets are available from a variety of sources, but the most prominent are Trulia and Zillow. These two websites have become wildly popular among homebuyers, sellers, and real estate professionals nationwide.

Not only do they offer their own listing database search, but they have their own forums and communities and dozens of widgets to choose from. If your listings can be found on Zillow or Trulia, you can use their widgets to add slideshows, quick listing search boxes, lists of recently sold homes, and much more.

To learn more about these widgets, visit these web pages:
http://www.trulia.com/tools/
http://www.zillow.com/webtools/widgets/

B. Market Conditions widgets can also be used to enhance your website content.

For example, you can also use a Zillow widget to provide home values, interactive polls and quizzes, and fun things like a list of expensive homes that will attract homebuyers and sellers to your site.

Another resource to check out if you’re looking for the perfect widget is Widgetbox, which has a ton of widgets to choose from, including many mortgage and loan calculators you can quickly add to your site.

WARNING: Keep the following in mind when adding external widgets to your website — always have a plan!

Never add widgets to your website just for the sake of having widgets. Think about what you’re trying to achieve with the widget and how it will help you reach that goal. Are you trying to enhance the value of your site to visitors so they use the widget on your site? Or, are you giving them an option to leave your site?

Be careful of implementing a widget that will just link back to their source website and may “steal” your website visitors out from under you!

Getting back to our main goal — distinguishing yourself from other REALTORS® in your area by creating a destination website requires unique, original content.
The operative question is…

“How do I get visitors to MY website instead of
another agent’s site in my area?”

If every other agent in your area has a simple website with no unique content, they won’t get a high search engine ranking and their websites will be indistinguishable to homebuyers.

By offering information and opinions that are thoughtful, knowledgeable, and relevant your services will stand out. This type of unique content can be found in many forms, from blog posts, original videos, and links to other relevant resources.

This leads us to the next set of strategies that focus on how to quickly create ORIGINAL CONTENT for your website…


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