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Listen to the following extract from the recording which shows how the situation progressed. Try to complete the gaps, using no more than three words in each case
| John: | How did you begin … …, Miss Harvey? |
| Joanna Harvey: | I … … … run by the Palmer & Vincent Agency and stayed with them for …. |
| John: | That was before … … … your present agency? |
| Joanna: | That’s right. And I’ve worked with them for … …. …. Last year I became … …. |
| John: | What exactly is your work at the moment? |
| Joanna: | Well, I handle quite … … …. I plan …. …, co-ordinate the work of the visualiser, the copywriter, … … …. I … … with the clients, … … and, sometimes, have to do the work of the specialists when … … …, as there is usually is. |
| John: | You seem to have had … … …. I think you'd do the work well, but... well, all the executives are men and … еr … |
| Joanna: | And I … … industry was so go-ahead and modern! |
Exercise 4
Act as an interpreter.
| John: | I don't mind telling you you're quite high on my list, but... |
| Джоанна Харви: | Но вы предпочли бы мужчину? |
| John: (Later) | No. I was going to say... If only I can convince our Managing Director. I'll do my best. |
| Питер Вайлз: | Не могу поверить этому, Джон! Ты имеешь ввиду, что шеф действительно назначил девчонку? Фантастика! Как тебе удалось его убедить? |
| John: | I didn’t, Peter. She persuaded him herself. He saw the two best candidates, and the girl got the job. |
| Питер: | Превосходно! Не могу дождаться встречи с ней. Я бы сказал, фирма становится современнее. |
Exercise 5
Match the phrases on the left with an appropriate explanation on the right. Fill in the grid below.
| 1. | to advertise | A | A person who is in charge of a firm’s campaign to make itself known to the public | ||||||||||
| 2. | advertisements | B | Everything which concerns the contact a firm makes with the general public or with individuals who may promote their business in some way | ||||||||||
| 3. | advertising manager | C | Someone who applies for something, usually a job | ||||||||||
| 4. | advertising campaign | D | A person in an advertising agency who looks after the affairs of one particular firm or client (called an account) | ||||||||||
| 5. | public relations | E | To make known the goods or services you provide | ||||||||||
| 6. | applicant | F | Someone whose job is to invent or visualise an idea for a good advertisement | ||||||||||
| 7. | short list | G | When offering a new job, most firms select from the total number of applicants a small number who they think have the best qualifications on paper. Their names are put on a short list and they are subsequently interviewed. | ||||||||||
| 8. | layout | H | The publicity material | ||||||||||
| 9. | visualiser | I | When anything is to be printed it is customary for the printer to prepare a specimen copy first so that his client may examine it for possible errors. This copy is called a proof. | ||||||||||
| 10. | an account executive | J | The whole plan of advertising for a particular product, usually planned a year in advance | ||||||||||
| 11. | to check proofs | K | The arrangement of material in an advertisement, i.e. where the photograph, or drawing, is put in relation to the words or copy | ||||||||||
| 1. | 2. | 3. | 4. | 5. | 6. | 7. | 8. | 9. | 10. | 11. | |||
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