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John Deere Forestry Products

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  1. В качестве SCADA системы для разработки проекта можно использовать например отечественную программу TRACE MODE (ТРЭЙС МОД, http://www.adastra.ru/products/dev/scada/).

 

Categories

  • Tracked Feller Bunchers
  • Wheeled Feller Bunchers
  • Skidders
  • Forestry Swing Machines
  • Wheeled Harvesters
  • Forwarders
  • Dozers
  • Attachments
  • Energy Wood Harvesters

 

For specific product information and applications, click here.

Overview of the current North American brand marketing initiatives

 

o Web Site Marketing

o Social Media Marketing

o Customer Relations – online and print

o Dealer Relations

o Events Marketing

o Dealer-to-Customer

o Brand-to-Customer

o Trade Shows

o Promotional Traveling Events

o Print Advertising

o Co-Op Print Advertising

o National Trade Magazines and e-zines

o Printed Collateral

o Promotional brochure

o Product catalog

o POS

o Public Relations

o Media pitching

o Media outreach

o Trade show media relations

o Press conferences

Assignment

 

Develop an Integrated Communications Plan to increase market share in Russia for John Deere’s construction and forestry offerings.

 

Taking a business-to-business approach and leveraging trade media and trade shows, identify target audiences, goals, objectives, strategies and tactics to:

  • Build awareness of construction and forestry offerings;
  • Position construction equipment and forestry equipment in the minds of Russian customers
  • Differentiate CE & FE from the competition; and
  • Increase sales in the growing Russian market.

 

Your plan should be 12-months long and be strategic in nature. It should be comprehensive; utilizing all integrated communication tactics as appropriate, but should especially include recommendations for:

  • Utilizing direct marketing efforts
  • Employing unconventional marketing and promotional tactics
  • Developing a program of social media efforts
  • Creating John Deere loyalty program/owners’s club (for Construction Equipment customers) similar to the ones in the car market (VW, Mazda, BMW)
  • Tracking customer satisfaction.

 

Assume you have a budget of $500,000 to support your Integrated Communications Plan and marketing initiatives. Note: If it’s necessary for success to somehow scale or narrow the project, please focus on construction over forestry.

Resources

 

To learn more, visit www.johndeere.com

 

Please direct all inquiries to:

 

McGavock Edwards

mcgavocke@imre.com

919-747-8680

 

Professor Garry Bolan

Towson University

gbolan@towson.edu

 

Do not contact John Deere or John Deere’s worldwide marketing center under any circumstances. Failure to comply with this or the non-disclosure note may result in a penalty.


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