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Restructuring of football production

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During the 1970 and 80s, there was a significant restructuring of the production of footballs in Sialkot, Pakistan. Changes in raw materials from leather to synthetics and improved machinery for cutting resulted in the possibility of stitching footballs in the home. As a result, middlemen began outsource stitching to families working from home, leading to increasing rates of child labour. It was estimated that more than 7,000 children between the ages of 7-14 years old were working full time stitching footballs. The media began to report on this issue, which led to negative publicity for the industry around the 1994 Soccer World Cup and the 1996 European Football Championships. Life magazine ran a story in June 1996 that featured a 12 year old boy making footballs. Media focus on child labour in the football sector in Pakistan was damaging to major brands and retailers.

Suppliers were sourcing footballs from a complex production network of over 1,600 villages around Sialkot. Most of the production sites were small shops, homes and sheds. The complexity of the supply chain made it difficult for companies to monitor workplaces, and most were unaware of the conditions under which their footballs were being stitched due to the prevalence of homework and reliance on piece work.

(taken from http://human-rights.unglobalcompact.org)

 

CASE 8


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