DRAFT: October 7, 2011

St. Petersburg State Electro-Technical University

John Deere Case Study Assignment

DRAFT: October 7, 2011

***Note – This is a fictitious case study for educational purposes only and while authorized by John Deere is not associated with any of the Company’s current programs. It contains some confidential information that may not be disclosed to anyone outside those students and professors utilizing it. Do not contact John Deere or John Deere’s worldwide marketing center under any circumstances. Failure to comply with this may result in a penalty.

John Deere 
 Profile

John Deere is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity.

John Deere consists of three major business segments (agriculture and turf, construction and forestry, and finance). Those segments, along with the support operations of parts and power systems, are focused on helping customers be more productive as they help to improve the quality of life for people around the world. The company's products and services are primarily sold and serviced through John Deere's dealer network.

Agriculture and Turf — John Deere is the world's leading manufacturer of farm equipment. The company also produces and markets North America's broadest line of lawn and garden tractors, mowers, golf course equipment, and other outdoor power products. John Deere Landscapes provides irrigation equipment and nursery supplies to landscape-service professionals across the United States.

Construction and Forestry — The company is the world's leading manufacturer of forestry equipment and is a major manufacturer of construction equipment in North America.

Financial — John Deere Financial is one of the largest equipment finance companies in the U.S. with more than 2.4 million accounts and a managed portfolio of nearly $23 billion (U.S.) In addition to providing retail, wholesale and lease financing to help facilitate the sale of John Deere agricultural, construction and forestry, and commercial and consumer equipment, John Deere Credit also offers revolving credit, operating loans to farmers, crop insurance (as a Managing General Agent), and debt financing for wind energy. Today, John Deere Credit has approximately 1,900 employees worldwide and has operations in 19 countries.

These segments, along with the support operations of parts and power systems, are focused on helping customers be more productive as they help to improve the quality of life for people around the world.

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