S B G G A E W H W Y J Y I A T

Mass media

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Exercise 1. Read and learn the following words:

mass media	засоби масової інформації	portability	портативність
feature	риса	newscast	огляд новин
handwritten	написаний рукою	to focus	зосереджуватися
newssheet	листівка	profound	глибокий
bookseller	продавець книг	cover	обкладинка
entertaining	розважальний	binding	переплетіння

Exercise 2. Read and translate the text:

Mass media are one of the most characteristic feature s of modern civilization. People are united into a global community with the help of mass media. People can learn about what is happening in the world very fast using mass media. The mass media include newspapers, magazines, radio and television.

The earliest kind of mass media was newspaper. The first newspaper was Roman handwritten newssheet called “Acta Diurna” started in 59 B.C. Magazines appeared in 1700’s. They developed from newspaper and bookseller s’ catalogs. Radio and TV appeared only in 20^th century.

The most exciting and entertaining kind of mass media is television. It brings moving pictures and sounds directly to people’s homes. So one can see events in faraway places just sitting in his or her chair.

Radio is widespread for its portability. It means that radios can easily be carried around. People like listening o the radio on the beach or picnic, while driving a car or just walking down the street. The main kind of radio entertainment is music.

Newspapers can present and comment on the news in much detail in comparison to radio and TV newscast s. Newspapers can cover much more events and news.

Magazines do not focus on daily, rapidly changing events. They provide more profound analysis of events of proceeding week. Magazines are designed to be kept for a longer time so they have cover and binding and printed on better paper.

Exercise 3. Answer the following questions:

1. What kinds of mass media do you know?

2. What was the earliest kind of mass media?

3. Why is the television so exciting?

4. What is the reason for widespread use of radios?

5. What advantages do newspapers have over the other kinds of mass media?

6. What is the difference between a newspaper and a magazine?

Exercise 4. Which of the following statements are true and which are false? Correct the false sentences:

Ø Mass media are not a characteristic feature of modern civilization.

Ø The mass media consist of publications, radio and TV.

Ø One f the earliest kind of mass media was TV.

Ø “Acta Diurna” is the first newspaper in the world.

Ø Magazines appeared later than newspapers.

Ø Television is one of the most boring kinds of mass media.

Ø The main feature of radio is its portability.

Ø Magazines focus on daily events.

Exercise 5. Translate the sentences:

1) Перша листівка видавалася з 59 року до н.е.

2) І радіо і телебачення з’явилися у ХХ ст.

3) Події з далеких місць легко можна побачити завдяки телебаченню.

4) Люди можуть принести радіо навіть на пляж.

5) Ти можеш слухати музику, скориставшись радіо.

6) Газети забезпечують більше деталей подій, ніж телевізійні новини.

7) Журнали пропонують глибший аналіз подій минулого тижня.

8) Журнали зберігаються довгий час, тому вони переплетені.

Exercise 6. Fill in the gaps with the appropriate words from the box:

1. ______ appeared later than newspapers.
2. Radio and ______ appeared after newspapers and magazines.
3. You can easily carry ______ around.
4. Because of ______ you can learn about what happening in the world.
5. The first ______ was “Acta Diurna” – Roman handwriting newssheet.

Exercise 7. Read and dramatize the dialogue:

Sheila Simon, what are you doing?

Simon I’m looking at the magazines.

Sheila Why?

Simon Because I want to buy a magazine for Jane. Her magazines

aren’t there.

Sheila Are they in Geneva?

Simon Yes, they are.

Sheila This is good magazine. Has she got it?

Simon I don’t know. Is it good?

Sheila Yes, it is. How much it is?

Simon Thirty pence. I want a newspaper for Dad, too. He’s paying. It’s his money.

Exercise 8. Join the words:

a)Civilization			1)порівняння
b)Community			2)розповсюджений
c)Newssheet			3)листівка
d)Exciting			4)теленовини
e)Entertaining			5)розважальний
f)Widespread			6)цивілізація
g)Portability			7)захоплюючий
h)Comparison			8)спільнота
i)TV newscasts			9)портативність

Exercise 9. Read the following information:

Exercise 10. Translate the following words and word-combinations as in the text:

Доступний, через, замість, увійти в, величезний, система освіти, опирається на, весь клас, завдання, досягнення, чільна форма.

Exercise 11. Try to find all 12 and 24 words on these boards.

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