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"A lot of people make the mistake of thinking they have to put their best foot forward all the time, like they are their resume," says Allison. "One of the most valuable stories to listeners is when a confident person gets up and talks about a time they struggled and failed."
When you admit your own faults or flaws in a story, the audience is more likely to empathize with you and remember your message.
Practice, practice, practice.
If your background isn't in storytelling, it's important to set up a productive means of getting feedback for your storytelling practice. Sites like Cowbird and Storylane are new communities based on written storytelling.
Toastmasters offers public speaking practice in a supportive environment as well. There are also storytelling classes and events all over the country.
"It sounds somewhat trite and repetitive, but doing all of these [things] well is incredibly hard. But if you get good at this, it will help you connect with others in a more profound way," says Gheller.
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What's your take?
Do you use storytelling in your day-to-day? Or to get people onboard with your ideas?
HAVING TROUBLE FINISHING YOUR LABOR OF LOVE?
by Mark McGuinness
Everyone thinks they have a book inside them, but not so many make the time and effort to bring it to birth. For 'book' you could substitute 'screenplay', 'album', 'startup', or 'crocheted iPad case for your Etsy shop'.
All of these are self-started creative projects - labors of love that we feel inspired to do in spite (or maybe because) of the fact no one is pressuring us to get them done. If you can actually see a project like this through to completion, it's one of the biggest creative buzzes you will ever experience.
But getting it done - without a boss or client told you to account, and with precious little spare time or money - is one of the biggest challenges you'll ever face.
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This was brought home to me recently when I decided to write a book, in the middle of running my own business and being responsible for two blogs and two toddlers. I've now finished the draft, and am in the process of revising it for the editor. So with in the end in sight, I thought I'd share a few of the principles that helped me get this far.
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