FAIRS AND EXHIBITIONS

Every year a lot of international, national and specialized exhibitions and fairs are held in different countries of the world. The number of countries and companies, who take part in them, is growing from year to year and the scope of fairs and exhibitions is becoming larger. As international trade is quickly growing and there is always a demand to expand the exhibition areas to provide all the participants with suitable display facilities. The display during these exhibitions includes a wide range of exhibits, which show the latest achievements in different fields of industry, science and agriculture of many countries.

Every exhibition is an eye opening experience and also a method to advertise products. Fairs and exhibitions are usually held under various mottoes: people and progress, peace and progress through economic cooperation and so on. International fairs and exhibitions pave the way for the consolidation of friendship among countries and nations. At international and national exhibitions, commercial centres are established where participants can negotiate the sale and the purchase of different goods. So fairs and exhibitions provide an opportunity to establish profitable contacts and promote mutual understanding among different nations.

Usually fairs and exhibitions are crowded with visitors, who show much interest in the exhibits on display.

Even in ancient times the Fair was a highly festive occasion with colourful crowds filling the streets and much merry-making. On such days the streets were packed with traders, many of whom arrived from far-away places.

The first world industrial exhibition was held in London in 1851. It was a great success. It displayed exhibits of 40 participating nations and the number of visitors reached over six million.

Since then world industrial expositions have had a colourful history. Many such events have been held, some of them on a large scale. They have changed not only in size and scope, but also in character and overall purpose. Such events provided opportunities for exchanging scientific, technological and other achievements of the people of Europe, America, Australia, Asia and Africa.

Beginning with the early 60s, international expositions began to take new forms, trying to emphasize not only technological progress, but also other aspects of life. They became festivals of industry and culture.

Note: Every exhibition is an eye opening experience. — Каждая выставка помогает посетителям воочию убедиться в достижениях той или иной страны.

INTERNET

Computer technologies began to penetrate into the international market since 1980s. Now we can talk about the process of computer travel markets establishment.

The Internet is a global computer network that is decentralized and provides access to very valuable information to a wide number of users.

The most popular Internet services are e-mail for sending and receiving e-mail messages, also the World-Wide-Web.

The main Internet advantage is the possibility to obtain the cheapest means of communication between the agencies on one part and the clients on the other part. It is considered the crucial factor for agencies to be involved into Internet service.

Some specific services of the Internet software allow making a conversation with any point in the world for only a few cents per minute that is 5-10 times cheaper than the common telephone means of communication.

It is known that even small agencies spend several thousand dollars per month for their negotiations using telephone and fax-modems. Now they start using the more convenient e-mail.

The market development requires the permanent renewal of advertising materials. The Internet permits to do this rapidly and cheaply. It takes several seconds to replace information stored in WEB-pages.

Instead of big advertising posters the agencies present their small blocks of advertisements specifying their WEB-page address in the Internet.

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