 |
АвтоАвтоматизацияАрхитектураАстрономияАудитБиологияБухгалтерияВоенное делоГенетикаГеографияГеологияГосударствоДомДругоеЖурналистика и СМИИзобретательствоИностранные языкиИнформатикаИскусствоИсторияКомпьютерыКулинарияКультураЛексикологияЛитератураЛогикаМаркетингМатематикаМашиностроениеМедицинаМенеджментМеталлы и СваркаМеханикаМузыкаНаселениеОбразованиеОхрана безопасности жизниОхрана ТрудаПедагогикаПолитикаПравоПриборостроениеПрограммированиеПроизводствоПромышленностьПсихологияРадиоРегилияСвязьСоциологияСпортСтандартизацияСтроительствоТехнологииТорговляТуризмФизикаФизиологияФилософияФинансыХимияХозяйствоЦеннообразованиеЧерчениеЭкологияЭконометрикаЭкономикаЭлектроникаЮриспунденкция
Product Team Cialis: Getting Ready to Market. Exhibit 7aPhysician Consulted
Exhibit 7a Physician Consulted
| Physician Consulted | U.S. (%) | France (%) | Germany (%) | Italy (%) | Spain (%) | U.K. (%) |
| Family doctor | ||||||
| Urologist or men’s specialist | ||||||
| Cardiologist | -- | |||||
| Psychiatrist | ||||||
| Internet doctor | -- | -- | -- |
Exhibit 7b Key Drivers Influencing Treatment Seeking
| Key Drivers of Seeking Treatment | U.S. (%) | France (%) | Germany (%) | Italy (%) | Spain (%) | U.K. (%) |
| My spouse or sex partner | ||||||
| Newspaper or magazine article | ||||||
| TV, radio or movie commercial | ||||||
| A TV or radio show | ||||||
| A newspaper or magazine ad | ||||||
| A friend or relative | ||||||
| Something that was mailed to me | -- | |||||
| A sex counselor or psychologist | ||||||
| Pharmacist | <1 | |||||
| Telephone/information help line | <1 | -- | -- | |||
| The Internet | <1 | |||||
| Sought treatment entirely on their own |
Source: Internal Lilly ICOS document.
20
| Exhibit 8Barriers to Seeking Treatment | 505-038 | -21- | |||||
| Barriers to Seeking Treatment—Ages 20–39 | U.S. (%) | France (%) | Germany (%) | Italy (%) | Spain (%) | U.K (%) | |
| Waiting to see if the condition will go away | -- | ||||||
| Doesn’t happen all that often | |||||||
| Embarrassed to talk about it | |||||||
| Don’t want to take drugs for this condition | |||||||
| Afraid that underlying problem might be serious | -- | ||||||
| Couldn’t easily afford it | -- | ||||||
| Condition is not that important to me | |||||||
| Don’t believe that anything can be done about it | -- | -- | |||||
| Believe that the condition is a normal part of aging | |||||||
| Barriers to Seeking Treatment—Ages 40–49 | U.S. (%) | France (%) | Germany (%) | Italy (%) | Spain (%) | U.K. (%) | |
| Waiting to see if the condition will go away | -- | ||||||
| Doesn’t happen all that often | |||||||
| Embarrassed to talk about it | |||||||
| Don’t want to take drugs for this condition | |||||||
| Afraid that underlying problem might be serious | -- | ||||||
| Couldn’t easily afford it | -- | ||||||
| Condition is not that important to me | -- | ||||||
| Don’t believe that anything can be done about it | -- | ||||||
| Believe that the condition is a normal part of aging |
505-038 -22-
Поиск по сайту: