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Product Team Cialis: Getting Ready to Market. Exhibit 7aPhysician Consulted

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Exhibit 7a Physician Consulted

 

    Physician Consulted U.S. (%) France (%) Germany (%) Italy (%) Spain (%) U.K. (%)
  Family doctor            
Urologist or men’s specialist            
Cardiologist         --  
Psychiatrist            
Internet doctor     -- --   --

 

 

Exhibit 7b Key Drivers Influencing Treatment Seeking

 

    Key Drivers of Seeking Treatment U.S. (%) France (%) Germany (%) Italy (%) Spain (%) U.K. (%)
    My spouse or sex partner                        
Newspaper or magazine article            
TV, radio or movie commercial            
A TV or radio show            
A newspaper or magazine ad            
A friend or relative            
Something that was mailed to me     --      
A sex counselor or psychologist            
Pharmacist     <1      
Telephone/information help line <1   -- --    
The Internet   <1        
Sought treatment entirely on their own            

 

Source: Internal Lilly ICOS document.

 

20


    Exhibit 8Barriers to Seeking Treatment           505-038 -21-
Barriers to Seeking Treatment—Ages 20–39 U.S. (%) France (%) Germany (%) Italy (%) Spain (%) U.K (%)  
  Waiting to see if the condition will go away         --      
Doesn’t happen all that often              
Embarrassed to talk about it              
Don’t want to take drugs for this condition              
Afraid that underlying problem might be serious       --      
Couldn’t easily afford it       --      
Condition is not that important to me              
Don’t believe that anything can be done about it       -- --    
Believe that the condition is a normal part of aging              
  Barriers to Seeking Treatment—Ages 40–49   U.S. (%)   France (%)   Germany (%)   Italy (%)   Spain (%)   U.K. (%)  
  Waiting to see if the condition will go away         --      
Doesn’t happen all that often              
Embarrassed to talk about it              
Don’t want to take drugs for this condition              
Afraid that underlying problem might be serious       --      
Couldn’t easily afford it           --  
Condition is not that important to me       --      
Don’t believe that anything can be done about it       --      
Believe that the condition is a normal part of aging              

505-038 -22-

 


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