How To Generate Real Estate Leads Online

Top 10 Strategies For Realtors To Get Clients From the Web – PART 1

By iHouseWeb Staff Writer with Editorial from Craig Forte, Executive Editor

You’re a real estate professional in the 21st century, which means a website is a marketing necessity.

But like most agents, you’re busy working with clients and don’t have time to keep up with all the latest and greatest “web marketing” strategies.

Lucky for you, the folks at iHouse Web Solutions put together a “top 10 list” of proven, easy and effective strategies to turn your website into a profit center instead of a sunk cost.

You can use these strategies on your current site or to start a brand new real estate website.

Remember, a good website is a “destination” for homebuyers and homesellers that they bookmark and refer back to for helpful information. It provides the resources BUYERS want and need for home searching, and gives SELLERS information on their home value and how you can help.

Then, it converts these visitors into leads, aids in the conversion process from lead to client, and gives clients the tools they need to complete their transaction.

The strategies presented below are divided into 2 categories – Lead Generation and Lead Conversion, because even a destination website is pointless if it fails to achieve these two main objectives.

PART 1 of this two part article will focus on Lead Generation for the first 6 of the “top 10″ strategies (PART 2 will be closely behind):

How To Generate Real Estate Leads Online

90% of the visitors to your real estate website will want to search for homes. Buyers will search for their dream home and sellers will want to keep tabs on home values in their neighborhood.

This means you’re losing business if all you have is your phone number with a one-liner like: “contact me for current home prices.”

If you want leads from the web, you need to give visitors to your site something valuable for them to exchange their contact information. Since the #1 thing visitors want is information about homes for sale, it’s critical to your web marketing success that your site has a tool to search the MLS listings right from your website. This is known as IDX search.

IDX tools like IDXPro keep YOUR visitors on YOUR website, brand the MLS to you, and have numerous ways of converting traffic to leads. If you do not use IDX and instead are linking to REALTOR.com or using a free search link provided by your MLS, you may want to think twice about funneling visitors to those pages. Instead of taking them to the best lead conversion section of your website, you would be guiding them OFF your website, to someone else!

Once you have an IDX search feature on your website, how do get visitors to notice and use it?

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