INTERNET STRATEGY #5: Create Unique Articles On Your Web Pages

To show up in a search when a local buyer or seller searches for “[city] homes” or “[city] condos” … you need to provide quality information about your local real estate market that’s unique and relevant to the most common search terms.

For most real estate professionals, this means brainstorming the main keyword phrases you’d like to have a high ranking for, and then plan a “content strategy” to create unique editorial content (articles) around a handful of key search phrases.

Side note: Here’s a past real estate marketing article about this topic of keyword research.

Once you have your primary keyword phrases, you will be creating and writing the content yourself focused on those topics. Sound intimidating? It probably does, but it doesn’t have to be all that difficult. Let’s cover how to get started.

Content that focuses on your specialties, local area, and expert knowledge are a good place to start. Here’s a list of broad topics that should help guide your thinking, but don’t hesitate to get creative!

After you’ve decided what to cover, it’s time to start writing. As you write, think about your target audience – potential buyers or sellers in your area. How does the content you are writing help them with their home buying or selling experience? Be specific, including lots of details and examples.

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