Place the Emphatic Words at the End of the Sentence

Joseph Williams offers two complementary principles of order and emphasis (Style, 1^st ed.):

1. Whenever possible, express at the beginning of a sentence ideas already stated, referred to, implied, safely assumed, familiar—whatever might be called old, repeated, relatively predictable, less important, readily accessible information.

2. Express at the end of a sentence the least predictable, least accessible, the newest, the most significant and striking information.

no: Peter Laslett writes about how family structure has changed in his article, "The World We Have Lost."

yes: In his article, "The World We Have Lost," Peter Laslett writes about how family structure has changed.

In the first version, the emphasis is on the title of the article; in the second version, the emphasis is on the substance of the article. Note that according to the two principles above, what justly needs emphasis in a sentence generally depends upon what has already been said or what is already known; that is, upon the given information. When the given information is placed at the beginning of a sentence, it is understated and serves as a transition or introduction to the new information in the sentence, which is thereby emphasized.

What Haviland and Clark call the "Given-New Strategy" not only creates proper emphasis within a sentence, it also creates cohesion between sentences since the new information of one sentence often becomes the given (or old) information of the next. Schematically, the movement of given to new information in a series of sentences might look like this:

AB. BC. CD. DE

Look, for example, at the following pair of sentences:

Lines that contain printer-control characters will not look right-justified on your screen. They will be right-justified (вирівняний по правому краю), however, when you print them.

In the first sentence, the given information is lines (A), and the new information is right-justified (B). In the second sentence, the given information is right-justified (B), and the new information is when you print them (C).

Although the end of the sentence is generally the most emphatic position, as Strunk and White point out in The Elements of Style, "The other prominent position in the sentence is the beginning. Any element in the sentence other than the subject becomes emphatic when placed first: Deceit or treachery he could not forgive."

A little bit of this inverted style, however, goes a long way-use it sparingly.

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