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Hard Evidence: does a party leader’s personality matter?
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May 4, 2015 6.17am BST
Charles Pattie Professor of Electoral Geography and director of Q-Step centre at the Sheffield Methods Institute at University of Sheffield
Not quite the same. Penelope Schenk, CC BY-NC-SA
Think about the party leaders asking the British public to re-elect them this week. Are they nervous or confident? Trustworthy or shifty? Out of touch or possessed of the common touch? Decisive or ditherer? Clever or clodhopper? Commanding or geeky? Nice or nasty?
Although often derided as trivial (“shouldn’t we concentrate on the policies?”), the focus on political leaders’ personalities actually is important. Elections choose governments, members of which face difficult decisions under high-pressure conditions. To get their policies through, leaders need to build support within their government; win over major interests affected by the policies; and win agreement from foreign governments.
They therefore require not only clear policy visions, but also quickness of mind, force of personality, a capacity to persuade, a degree of empathy with others, a willingness to take painful decisions and, not least, considerable inner reserves of self-confidence and resilience if they are to be effective. The personal is certainly political.
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