Technological development

To start with, I’d like to say that the rapid pace of technological development is affecting every day aspect of our personal and professional lives. New and more innovative consumer electronics products are making our lives more comfortable and entertaining. The possibility of uploading on and downloading from the internet has changed forever the way we work and view the world. Nanotechnology is a new growth market, which promises to bring lighter, smaller, more portable technological devices. But the most deeply changed field due to technological development is undoubtedly the field of mobile communications.

The technological development does not complicate our life, but instead it makes our life much simpler in many circumstances. While there are plenty examples of this, the way that e-commerce has changed our life may be the best to describe it. In the past we had to travel long distances to stores in multiple locations in order to purchase the items we wanted. Today online shopping has made it possible for us to sit at home and buy almost everything we want just in a few clicks. There are other examples such as tele-conferences which bring people from different parts of the world together, and software like Skype and Facetime which allow users in different places to communicate “face-to-face”. In fact, the goal of technological development is to simplify people’s life instead of complicating it.

On the other hand, although I agree that sometimes it is a good idea to live without some technology for a while, it is not a solution to get the simpler life people want. It is not rare to see people who choose to get away from the online social network for some time. Their feedbacks are generally positive but eventually they all come back because simply living without the technology is not the solution. It is not hard to imagine that if we give up technology development and innovation human societies will move backwards rather than forward.

In conclusion, it seems to me that the purpose of technology is not to make life complex, but quite the opposite, to solve problems in our life and make life easier. Therefore, giving up technology is not the way to have a simpler life. Instead, we should push forward technology innovation and make technology more user-friendly.

Advertising

Advertising is a means of communication between an organization and its target audience using space or time purchase in the media (TV, radio, magazines, newspapers, websites, billboards, etc.). Business generally use the services of advertising agencies to create advertising campaigns that use combinations of commercials, posters, print adverts or internet pop-ups in order to publicize their products or services and persuade consumers to buy. Increasingly, advertisers are using other forms of promotion such as in-store displays, product placement and product demonstrations to draw attention to what they want to sell.

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