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Lighting basics: Later afternoon fashion shot
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A simple but classic catalog shot. I chose to shoot this in a strong sidelight (actually almost a backlight) to emphasize the knitwear texture. The three things you have to watch out for in a shot like this are color temperature, contrast and a good balance of light on the models’s face.
This image was taken just a few minutes before sunset. At this time of the day sunlight is extremely yellow, color temperatures drop dramatically. You need to adjust your camera’s color balance settings accordingly.
As the sun drops, contrast increases and overall ambient light caused by reflections from the atmosphere decrease. This high contrast ratio would result in either washed out highlights or too deep shadows. On catalog shoots like this we usually carry an assortment of “Scrim Jim” reflectors and scrims with different materials with us.
In this case we used two white 42″ x 72″ reflectors, pretty close to the girl. These reflectors will gently bounce a soft and even light on the girls face and will help to lower the contrast ratio significantly.
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