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World Leaders in Agricultural Machinery Production: Massey Ferguson Limited
The history of Massey Ferguson dates back to 1847, when Daniel Massey opened a workshop to build simple farm implements in Newcastle, Ontario. He was a family man, businessman, inventor, tradesman, manager, entrepreneur and genius. In other words, he was a farmer. Over the first half century, Massey’s business boomed. Meanwhile - also in Ontario - Alanson Harris established a foundry to make and repair farm machinery. Both Massey and Harris became leading names in harvesting equipment and eventually merged in 1891. More than a half century later, the Massey-Harris Company joined forces with a brilliant Irish engineer named Harry Ferguson, who had revolutionized tractor design with his innovative three-point hitch. For the first time ever, tractor and implement could work as one - a concept that still applies today on virtually all agricultural tractors. 1942 - During World War II, Massey-Harris manufactures tanks, howitzers, wings for Mosquito fighter bombers, 40mm shells, naval gun mounts and bodies for ambulances and troop carriers. Formed in 1953, the new association was called Massey-Harris-Ferguson Limited. Five years later, the name was shortened to Massey Ferguson, creating one of the world’s most powerful forces in farm equipment. In 1995, Massey Ferguson was purchased by the US-based AGCO Corporation. Over all these years, the company has never lost its focus on giving farmers what they need, whether they’re the biggest row crop producers or those living the rural lifestyle on a smaller scale. And today more than ever, it’s determined to prove that the heart of the original Massey Ferguson brand still beats under the shiny new exteriors of every piece of equipment we make. Some say Daniel Massey practically invented the tractor business. And it seems like Harry Ferguson invented just about everything else. From quality products to honest dependability and unwavering service, the company’s record of value to farmers stretches back six generations. It also stretches across the planet, as a result of our leadership in global agriculture. Currently you’ll find our brand in more than 140 countries, supported by a network of more than 2,800 dealers. MF’s strength is rooted in the long-held philosophy to provide customers with much more than just a machine. A comprehensive range of support services ensures owners and operators benefit from the best possible advice and guidance before buying, and the best possible back-up once they have made their decision. Through the company’s highly trained dealer network, their global strength is translated into local service of the highest calibre. Massey Ferguson is a brand of AGCO Corporation, one of the world leaders in the design, development and manufacture of agricultural equipment with annual sales of more than $2.3 billion. AGCO’s portfolio of brands as well as its worldwide distribution network is the largest in the industry. These brands are marketed and sold through 7750 independent distributors and dealers in more than 140 countries. Massey Ferguson accounts for more than 50% of AGCO Corporation’s sales. Massey Ferguson offers machines to suit every type of agricultural operation in all parts of the world. Tractors, harvesting machinery, implements, municipal and garden machinery, quad bikes and materials handling equipment all bear the MF hallmarks of top performance, reliability, durability, operator comfort and uncompromising build quality.
3. Say whether the following statements are true or false: 3.1. Massey Ferguson is the name of the foundator of MS corporation. True / False 3.2. Massey started his company to produce innovative machines. True / False 3.3. The brand MF is popular due to a good management. True / False 3.4. MF is a member of AGCO Corporation. True / False
4. Describing graphs In business it is important to be able to talk about the things which change, go up and down (like production, prices, etc.). Match the graph and its description:
1. The price reached its peak. __ I_ 2. The production rose slightly. ____ 3. The production went up steadily. ____ 4. The energy consumption increased dramatically. ____ 5. The prices reached a low point and then recovered.___ 6. The rent cost decreased slowly. ____ 7. The production rate fluctuated. ____ 8. The price levelled out. ____ 9. The production rate fell rapidly. ____ 10. The unemployment rate went down slowly.____
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