Заняття №7. Ділове листування.E-mail

Мета заняття: Сформувати у студентів загальні та професійно орієнтовані комунікативні мовленнєві компетенції (лінгвістичну, соціолінгвістичну і прагматичну) для забезпечення ефективного спілкування. Формування навичок електронного листування. Складання ділового e-mail.

1. Read the following text. Discuss advantages and disadvantages of electronic communication in business.

Electronic Methods of Communication in Business

As technology progresses, new communications are born and old ones - many of which seemed new not so long ago - fade away. When you're trying to connect with employees, colleagues, bosses, clients, customers, suppliers or any other business contact, you may have more choices than you realize. Whether for interpersonal or marketing communications, electronic media are critical to getting business done efficiently and cost-effectively.

Mobile Devices

Although communication with mobile devices may be less formal than other forms of communication, people are increasingly turning to text messages and short emails using cell phones and personal digital assistants (PDAs). Text messaging in particular has strong appeal, as anyone with a cell phone has texting capability. PDAs with Internet capability have changed the way email works, often turning it into a means of keeping in touch via short, quick messages--much like a text message but with use of a different connection type. As a result, not only do business associates communicate with one another via mobile devices, but many companies have begun marketing to customers through mass text messages.

Social Networking Media

The capability and uses of social networking media continue to evolve. Some maintain social networking represents a new frontier in marketing and business networking. Companies promote events, communicate with customers, offer discounts and draw attention to sales using social networking media. Recruiters and salespeople often seek key contacts through social media sites.

For example, recruiters may search for a chief financial officer (CFO) candidate by sifting through and connecting with CFOs who are listed on business social networking sites. This gives them a new way to reach people without having to get past secretaries or working hard to get private home phone numbers.

Email

One of the older forms of electronic communication remains a staple of modern business. Because of its versatility, email can be used for asking questions and getting answers, holding mini-group conferences, making people aware of issues, passing along documents, sharing information and much more. Most courts now admit email as evidence and legal proof of contracts and transactions.

From a marketing standpoint, email has become a popular medium for sending messages to customers. For many companies, email blasts supplement and replace what used to be print direct mail. Now instead of getting a card in the mail about their favorite store's upcoming sale, customers receive graphically enhanced emails. Not only does this reach people directly, but email blasts help companies save on printing and mailing costs.

2. Read the information below:

E-mail is much less formal than a written letter. Emails are usually short and concise. If you are writing to someone you don’t know, a simple ‘Hello’ is adequate. Using a salutation such as ‘Dear Mr Smith’, is too formal. When writing to someone you know well, feel free to write as if you are speaking to the person.

3. PRACTICE: Imagine you are a manager in Electronics Corporation which offers GPS devices. Answer the e-mail given above, cite the phrases from it where necessary.

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