World Leaders in Agricultural Machinery Production: John Deere

1. Answer the following questions:

1.1. Who and when founded Deere & Company?

1.2. What products and services does the company Deere & Company offer?

1.3. What countries are the enterprises of Deere & Company located in?

1.4. What technologies does the company Deere & Company apply?

2. Read the text. Discuss it in the group.

Deere & Company, founded in 1837 (collectively called John Deere), has grown from a one-man blacksmith shop into a corporation that today does business around the world and employs approximately 56,000 people. John Deere consists of three major business segments (agriculture and turf, construction & forestry, and credit). Those segments, along with the support operations of parts and power systems, are focused on helping customers be more productive as they help to improve the quality of life for people around the world.

The company is guided today, as it has been for more than 170 years, by core values that were exhibited by its founder and have been long adopted by our employees: integrity, quality, commitment and innovation.

Products and services

John Deere manufactures, distributes, and finances a full line of equipment for use in agriculture, construction, forestry, and lawn and grounds care; manufactures engines and other powertrain components for John Deere equipment and other manufacturers; and provides credit and other services to customers around the world.

Marketing

The company markets its products through a worldwide network of independent dealers supported by a decentralized marketing organization with offices in Argentina, Australia, Brazil, Canada, China, England, Finland, France, Germany, Ireland, Italy, Mexico, Norway, Poland, Russia, Singapore, South Africa, Spain, Switzerland, the United States, and Uruguay.

Manufacturing

John Deere factories are located in Argentina, Brazil, Canada, China, Finland, France, Germany, India, Mexico, New Zealand, The Netherlands, Russia, South Africa, Spain, Sweden, and the United States. Affiliated companies produce John Deere products in the United States and South America.

Research and Development

John Deere has a long-standing history of investing heavily in research and development. Activities are divided among support for current product activity, development of new products, and the search for new product-oriented businesses.

Most factories have a product engineering department responsible for the design and development of their products. Research and development activities also occur at the Moline Technology Innovation Center, Moline, Illinois.

Diversity

Throughout John Deere, diversity is an important part of the company’s goal of growing a great business - a business that serves all constituents of the corporation including customers, employees, shareholders, business partners and communities throughout the world. As Deere continues to expand its global reach, inclusion of employees, suppliers and other business partners from a wide range of ethnic backgrounds is essential to the long-term success of the company.

Technology

Technology is at the heart of business innovation and John Deere utilizes the latest software and technological breakthroughs in providing customers with state-of-the-art products and services. For example, product development uses the latest virtual prototyping techniques to produce John Deere products. Other major initiatives include precision-farming systems and global vehicle communications systems, designed to help customers become more productive and profitable. These technological initiatives will provide a major competitive advantage and continued industry leadership position to John Deere.

3. Say whether the following statements are true or false:

1. Deere & Company was founded 200 years ago. True / False

2. John Deere manufactures farm machines only. True / False

3. John Deere factories are located in many countries of the world. True / False

4. Technological innovations are an important part of John Deere’s management. True / False

4. Essay

Write 120-150 words on the following subject:

The development in agricultural engineering has progressed extremely during the last decades. New machines and techniques have been developed.

Include the following points:

- the background for agricultural engineering progress;

- the role of agriculture today;

- the recent changes in agricultural machinery;

- your assumption as for the future of agricultural engineering.

Choose a suitable title for your essay.

Тема 8

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