BUSINESS COMMUNICATION

Business Communication is a kind of communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relaying between a supply chain, for example the consumer and manufacturer.

Business Communication is known simply as "communications". It encompasses a variety of topics, including marketing, branding, customer relations, consumer behaviour, advertising, public relations, corporate communication, community engagement, research & measurement, reputation management, interpersonal communication, employee engagement, online communication, and event management. It is closely related to the fields of professional communication and technical communication.

In business, the term communications encompasses various channels of communication, including the Internet, Print (Publications), Radio, Television, Ambient media, Outdoor, and Word of mouth.

Business Communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.

Business Communication is a common topic included in the curricula of Masters of Business Administration (MBA) programs of many universities. AS well, many community colleges and universities offer degrees in Communications.

There are several methods of business communication, including:

· Web-based communication - for better and improved communication, anytime anywhere...

· video conferencing which allow people in different locations to hold interactive meetings;

· e-mails, which provide an instantaneous medium of written communication worldwide;

· Reports - important in documenting the activities of any department;

· Presentations - very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;

· telephoned meetings, which allow for long distance speech;

· forum boards, which allow people to instantly post information at a centralized location; and

· face-to-face meetings, which are personal and should be succeeded by a written follow-up.

Business communication is somewhat different and unique from other types of communication since the purpose of business is to make money. Thus, to develop profitability, the communicator should develop good communication skills. Knowing the importance of communication, many organizations train their employees in communication techniques.

2. Дайте відповідь на запитання:

1) What is business communication?

2) What topics does it consist of?

3) Can you name the channels of communication?

4) Is Business Communication a part of some educational program?

5) Why is Business Communication somewhat different and unique from other types of communication?

Заповнить пропуски відповідною формою дієслова to be: am, is, are, were, was, або have been, had been, will be. Перепишіть наступні речення, визначить у кожному з них часову форму та стан дієслова-присудка. Перекладіть речення на українську мову.

1. Molly … speaking on the phone for an hour and a half yesterday evening.

2. My colleagues … going abroad on business.

3. I … seeing my consultant tomorrow morning.

4. While the manager … talking on the phone, the secretary … getting the documents ready.

5. They … arranging the new exhibits since early this morning.

Поиск по сайту: