Italian business style

Making appointments. Given the choice, Italians would prefer to do business with even a superficial acquaintance rather than a complete stranger. Since familiarity is so important in Italian business culture, ensure that you find a well-connected contact who can establish the right introductions on your behalf.

In Italian business culture, punctuality is not as much of priority. As a visitor, however, it is usually a good policy to arrive on time. Be prepared to wait 15-45 minutes before your Italian counterpart appears or lets you into his office. Consequently, you may want to bring work, a book or another diversion to fill the time while you wait.

In many cities, such as Rome, there is a long break lasting as long as two hours, from 1:30h.m. to 3:30 p.m. Business is often discussed during this break, over lunch.

Generally, the best time to plan appointments are between 10:00a.m. and 11:00 a.m., and after 3:00 p.m.

Be aware of summer vocation periods. Most firms are closed in August. If you write for an appointment in mid-July, you may not receive a satisfactory reply until September.

Many Italian public holidays follow those of continental Europe butt are usually different from the US, UK and Canada. It is worth checking while planning a trip that a public holiday does no fall in the middle of it as the company and the whole region may close down that day.

Negotiating. Most Italians in Italy do not spear English well, so you will probably need a translator in business situations.

If your Italian counterpart does speak reasonable English it is worth ensuaring that your presentation materials and discussions are kept clear and simple. It is high unlikely that he or she would admit to not understanding parts of the conversation.

When selecting your negotiating team, be aware that Italians generally prefer to do business with only the most important people in any organization. The use of business cards is common and you should have your card translated into Italian on the reserve side.

Moreover, ensure that any advanced educational degrees and your full title or position are featured on both sides of your business card. Italian businesspeople will want to know that they are dealing with an important person.

Guidelines for business dress. Dressing well is a priority here. Your clothing will be perceived as a reflection of your social standing and relative success, as well as your competence as a businessperson.

Generally, dress tends to be on the formal side for both men and women, whether in business or social situations. Do your best to make your clothing choices that are both tasteful and stylish.

Men should wear expensive, sophisticated ties and well-cut dark suits.

Men often wear accessories such as cuff links, tie clips, and stylish watches.

Women are advised to dress simply and wit elegance. Accessorizing is also widely practiced here.

The most commonly worn colours are darker, subdued shades. Brighter colours should be reserved for accessories.

Perfumes and colognes are frequently used by both men and women.

The initial meeting is usually conducted in the office, where your Italian counterparts will make an assessment of you, your proposal and company. The goal, at least for the initial meeting, should be to cultivate feelings of respect and trust between yourself and you Italian colleagues.

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