Спортивный бизнес

At the past three decades, sport is no longer simply entertainment, show and a form of by-time. The modern global sport has become a dynamic developing industry, which has become an active participant in the business.The modern sport is: new and particular sphere of economic and business relations, the most important economic resource, an effective channel to promote their products on the market and its brand, etc.Active development of sports industry began in the early 80s, when the International Olympic Committee (IOC) led by Samaranch. During his direct participation, the IOC has developed and implemented a marketing program that was aimed at attracting large businesses to Olympic competition. At this time the business began to take interest in big sport competitions.It is important to point that the industry of sports is much broader in content than just the sports sector. The major subjects of the sports industry are sports leagues, fitness clubs, sports agencies, which carry on rather successful business in the sport. The state now has a decisive influence on the business presence in the sports industry, especially when it concerns large state-owned corporations or companies with state participation. The key condition for successful partnerships with the business of sports organizations is the availability of qualified sports managers with the necessary professional competencies and skills for efficient business communications.A positive factor affecting the investment attractiveness of the business sports industry is that with the sport, typically we associate a positive experience. Because the sport is wins, medals, records and pleasant memories. And if it's defeat, they are quickly forgotten once again and everybody thinking about the victories and successes.

Темпераменты

The main properties of the individual include: temperament and character. Temperament is caused by the type of nervous system and reflects mainly the inborn behaviors. In temperament is expressed man's relation to event taking place around him.Any person should always take into account the particular temperament of people with whom he has to work and communicate. It is necessary for effective interaction with them, reducing the probability of conflicts, avoiding possible stress. There are no best or worst temperaments. Therefore, efforts at contact with the person should be directed not to fix it, but the competent use of the advantages and benefits of temperament with simultaneous neutralization of negative symptoms.The earliest Types classification of temperament has been developed in the II century BC by the Roman physician Claudius Galen. In this typology there are four main types: choleric, sanguine, phlegmatic, and melancholic. As a rule, you should talk about the prevalence of certain features of temperament, the relationship of temperaments and their percentage of individual. "Pure form" individual temperament types are rare.The famous cartoonist H. Bidstrup once depicted reaction of four people in the same incident: someone accidentally sat on the hat resting on a bench man. The result: choleric flew into a rage, sanguine laughed, melancholic terribly upset, and phlegmatic calmly put on his hat.

Глобализация

Globalization is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. Globalization has increased the production of goods and services. The biggest companies are no longer national firms but multinational corporations with subsidiaries in many countries. Globalization has been taking place for hundreds of years, but has speeded up enormously over the last half-century. Globalization has resulted in:

• increased international trade

• a company operating in more than one country

• greater dependance on the global economy

• freer movement of capital, goods, and services

• recognition of companies such as McDonalds and Starbucks in LEDCs

Although globalization is probably helping to create more wealth in developing countries - it is not helping to close the gap between the world's poorest countries and the world's richest. Globalization is viewed by many as a threat to the world's cultural diversity. It is feared it might drown out local economies, traditions and languages and simply re-cast the whole world in the mould of the capitalist North and West. An example of this is that a Hollywood film is far more likely to be successful worldwide than one made in India or China, which also have thriving film industries.

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