Unit 8. Neologisms

Exercise 1. Give definitions to the following neologisms and translate them into Ukrainian.

1) anti-fan 14) N-Gen

2) Bollywood 15) open-collar worker

3) compcierge 16) pollutician

4) do tank 17) populuxe

5) ewaste 18) quirkyalone

6) framily 19) rurban

7) globish 20) space weather

8) hectivity 21) techno-creep

9) I society 22) upstaff

10) jetiquette 23) voicism

11) kipper 24) wasband

12) lucrepathy 25) xenotransplant

13) malware 26) zitcom

Exercise 2. Translate the following sentences into Ukrainian paying special attention to neologisms.

1. Parents of millennials have been obsessive about ensuring the safety of their children, Howe said. When the first wave was born in the early 1980s, “Baby on Board” signs began popping up on minivans. They were buckled into child-safety seats, fitted with bike helmets, carpooled to numerous after-school activities and hovered over by what Howe describes as “ helicopter parents ”. (A.J.C., Aug. 11, 03) 2. Cinematherapy is a relatively new therapeutic approach being used by many psychotherapists and counselors. It is an extension of bibliotherapy, a technique developed by psychiatrist Carl Menninger, who assigned fiction and non-fiction books to his patients to help them develop insight and coping strategies. When using a video tape, the individual can view certain segments and important scenes over and over again and use the message in the story to understand himself and his own life more accurately. (C.N.S., July 3, 01) 3. Anne, who earns Pounds 25,000 a year, would like to start a family but is scared of losing her hard-won career. She and Sam are typical of a workforce now motivated by presenteeism, the exact opposite of absenteeism: being at work when you should be at home, either because you are ill or because you are working such long hours that you are no longer effective. (S.T., Oct. 16, 94) 4. “Here’s what will really happen: After four months of secret meetings and public blamestorming, the Legislature will adjourn, having done some favors for powerful special interests and approved a budget that spends hundreds of millions of dollars more than the state will take in.” (A.D.N., Jan. 9, 2000) 5. Our society is more troubled by problems of overabundance. We are three times richer than in the 1950s, and diseases particular to “ affluenza ” clog our social and individual arteries. We are more overworked, more stressed, more depressed and much fatter. (S.M.H., April 14, 03) 6. Genuine guys are sometimes known as retrosexuals, to distinguish them from metrosexuals, who are men with the good taste of gay men, only they’re straight. Metrosexuals are scrupulous about their grooming and are great consumers of men’s cosmetic products. They use hair gel. Retrosexuals are scared of hair gel. Some people think that retrosexuals automatically have Neanderthal views about women, but this is not the case. A retrosexual is simply someone who doesn’t know the difference between teal and aqua, and frankly couldn’t give a damn. (G.M., Feb. 14, 04) 7. “Last year, electronic commerce changed the nature of shopping for ever. In the US, dotcoms infiltrated every market sector from groceries to electronics even to cars. But it is just the beginning. This year, we will see the arrival of T-commerce – or television commerce. Merge the ease of use of the television with the immediacy and e-commerce capabilities of the personal computer and that’s what you get.” (I.T., Jan. 7, 2000) 8. Broadly speaking, telematics represents the convergence of four familiar technologies: the automobile, computing, wireless communications and the Global Positioning System. Several manufacturers, including General Motors, Ford, BMW and Mercedes-Benz, already offer new-car buyers factory-installed telematics systems that provide emergency assistance and navigational aids. Some also provide access to personalized communications, like concierge services or on-demand voice-synthesis stock quotations. (N.Y.T., June 14, 01) 9. “Theater staffs have developed the technique of ‘ upselling,’ or convincing patrons to buy larger sizes of popcorn and drinks for a discount. Kathy Warning, UA’s director of food services, says she recommends trying to upsell to about half the customers.” (P.P.G.) 10. “Basically, any service on the web today can be speech-enabled. … E-commerce is also a hot area, only they’re calling it ‘voice-commerce’, or v-commerce. So you might be ordering from an online bookstore and once your order is completed the system could ask if you want to hear of a similar book by the same author. You say ‘yes’ and off you go again.” (B.P., April 26, 2000) 11. “City merchant banks are having to offer new graduates salaries of 30,000 [pounds] a year, plus golden hellos, as a big increase in demand for the elite pushes up starting rates.” (E.S.) 12.These are the instincts of traceurs, adoptees of a French-inspired sport called parkour that is part obstacle course, part pushing the limits of urban architectural functionality and all adrenaline-pumping excitement. (S.P.I., Dec. 19, 05) 13. “E-books range in price from $ 1 for Dean Wesley Smith’s Star Trek: S.C.E. #1: The Belly of the Beast to double-digit figures for books such as Susan Sontag’s In America ($ 26), and they can be downloaded in seconds. E-books, in general, cost the same or are cheaper than their p-book versions.” (USA.T., Aug. 30, 2000) 14. Leaflets have been raining down on Iraqi troops, urging them to surrender in the event of conflict but also telling them to stay put and not run around the battle zones. It also is hoped that many will become “ capitulators ”, a newly coined category for troops and units who surrender before any confrontation with U.S. forces. (A.P., March 17, 03)

Exercise 3. Translate the following sentences into Ukrainian paying special attention to neologisms.

1. “It’s only natural that we cringe at the artificial: It goes against the grain. So it’s no real wonder that many people are feeling uncomfortable about the recent proliferation of genetically engineered crops. In the last few months, protests have sprung up all over Europe, and the French have taken to calling these products ‘ Frankenfood. ’” (L.A.T., Oct. 21, 99) 2. Mr. Secretary, will the continuation of the fight in Afghanistan from the American point of view delay the deployment of a multinational force? MR. WOLFOWITZ: No. We believe that the multinational – I guess it’s called the security assistance force for Kabul can be deployed, and we can de-conflict its mission from our mission. (F.N.S., Dec. 18, 01) 3. Octopi officials say advergames promote repeat traffic to Web sites and reinforce brands in compelling ways. Because users choose to register to be eligible for prizes, the games help marketers collect customer data. And because gamers may invite their friends to participate, the brand benefits from word of mouth, or what these days is called viral marketing. (D.M.N., Aug. 8, 01) 4. “Hewlett-Packard [CEO] Carly Fiorina is joining the optionaires club. The computer giant unveiled its new CEO compensation package that includes stocks and options worth as much as $ 90 million.” (B.C., Sep. 22, 99) 5. “Thermo Vision Corp. … designs, manufactures, and markets a diverse array of photonics products, including optical components, imaging sensors and systems, lasers, and fiber optics.” (B.G.) 6. A Middlebury, Conn., beekeeper named Charles Mraz pioneered apitherapy in the U.S. in the 1930s. Beekeepers began experimenting with apitherapy to treat symptoms of a number of ailments, but it was most commonly used to treat arthritis, acute and chronic injuries such as bursitis and tendonitis, to soften scar tissue and to ease symptoms such as muscle spasms and fatigue associated with multiple sclerosis. (V.C.S., April 23, 02) 7. ‘Adult toys’ may sound like a risque phrase, but it is also used to describe the playthings that ‘ kidults ’ (those of us who never quite grew up) have been buying in increasing numbers. (M.O.S., Jan. 13, 02) 8. Orthorexia also can be induced by a host of extreme diets: raw foodism, with the mantra “The greatest enemy of man is the cooking stove”; macrobiotics, which mandates that vegetables be sliced in a certain fashion; the self-explanatory fruitarianism; and breatharianism, extreme fasting. (C.T., Oct. 14, 2001) 9. The new president may bring back any number of people from the first Bush administration, but he inherits a media world far different from the one his father left behind eight years ago, before the explosion of 24-hour news and the Oprahization of politics. (N.Y.T., Jan. 21, 01) 10. Pick up any gossip magazine, and you’ll find a pic-filled spread. “Stars: Are They Too Thin?” they ask as every pound of weight-gain is breathlessly heralded as “a return to curves.” These pictures usually make their way onto pro-ana (that’s anorexia-promoting) Web sites, where they’re tagged as “ thinspirations ”. (N.Y.D.N., March 9, 06) 11. “There are two spheres of being organized: First is to arrange the physical elements in a simple and logical manner. Second is to maintain it. To be totally organized is to do both: organize and maintain. First of all, ‘ dejunk ’ the bedroom. Get rid of extra furniture. Move out some of the sentimental accumulation. Either give it to a charity or pack it into labeled boxes and put it in long-term storage areas. Move out clothing that you don't wear anymore.” (L.A.T.) 12. Robotics is hardly the only emergent industry that can expect the embrace of the techno-enthusiast. Maybe bathtub biotech will be next to capture the mindshare of the techie tinkerers. Maybe bioinformatics and the diffusion of genetic engineering technologies and techniques will inspire a new generation of bio-hackers. (T.R., June 03)

Exercise 4. Translate the following sentences into Ukrainian paying special attention to neologisms.

1. There are 19 million 2012-related Google hits, and a vast number of those are concerned with a real world’s and not the Roland Emmerich film that cashes in on rampant fear and on the tastes of those who enjoyed the way he destroyed the world in “Independence Day” and “The Day After Tomorrow.” … This latest bit of cosmophobia is based on the Maya calendar, which, set up to run for 5,125 years, appears to terminate on or about Dec. 21, 2012, thus wrecking the key holiday shopping season. (D.B., Oct. 22, 09) 2. ‘Slipping into a failure mode’ is an admiral’s jargon for ‘failing.’ Whenever a scientific term is embraced by jargonauts, the parameters are stretched beyond recognition. Let us return ‘mode’ to fashion. (N.Y.T., Dec. 28, 80) 3. “He carries a black computer bag stitched with a company name, has tightly cropped hair, wears tiny black glasses and frequently talks into a mobile phone about a double-chip switching router. Everyone has met him: he is a yettie, a Young, Entrepreneurial, Tech-based Twenty-something, and can be found tapping into his Psion while sipping a vodka and cranberry in a bar near you.” (S.T., Feb. 13, 2000) 4. “Things have changed a lot over the years,” said Jean-Philippe Mathy, a native Frenchman who teaches at the University of Illinois and authored “French Resistance: The French-American Culture Wars.” “The youth have been great consumers of American clothes and products, ever since the ‘70s,” Mathy said. The ongoing opposition to ‘ Coca-Colanization ’, as it has long been called, comes mostly from French cultural elites and ‘what’s left of the radical left’,” he said. (C.N.S., Aug. 26, 02) 5. It was late Sunday night when I called my team in for an impromptu meeting. I was sure they wouldn’t mind – after all, I had been training them to be clockless worker s, and of course they were all team players. (N.A.P., Dec., 97) 6. Built at a cost of $80 million, the Garage Mahal at Post Office Square has 1,400 spaces, seven underground levels, a polished granite lobby and Mozart softly playing in the elevators. The entrance and exit ramps are so expertly camouflaged with wrought iron and magnolias that they are virtually hidden except from the road at street level. Plus, there is the park on top. (W.S.J., July 18, 94) 7. Other contributors offer repair and renovation tips, usually concluding, oddly enough, with gushy words for some sponsor product. From the tire-tread graphics to the hokey scriptwriting, this is real comfort TV: stilted, but so smooth. (C.S.T., March 5, 93) 8. Louis C. DeLuca, a semiretired salesman and a state senator in Connecticut, has had it with people reading the newspaper on the steering wheel, car-schooling their kids from the front seat and drive-time dining. (N.Y.T., April 4, 01) 9. Marketing scholars note that not only do we inhabit a world full of brands, a ‘‘ brandscape,’’ but that these are critically important providers of cultural meaning in our lives. A great many of our consumption decisions are based on assumptions about what is appropriate or inappropriate to consume. (D.M., March 13, 2000) 10. Not so long ago, Spa! did a feature on clubbers in their early 20s who assert their hidden creative talents by coining a new expression, kura-baka (clubbing fools). Discovering similar over-confident people in the workplace, the magazine decides to describe them in another feature. This time, Spa! names the odd new breed the “ reset generation. ” The magazine uses the word "reset" to mean that these young people simply choose to "reset" their "play" buttons by changing jobs, partners or friends, instead of trying to cope with and learn from their difficulties – a standard pattern for older generations. (M.D.N., June 23, 96) 11. Some mobile users tend to make a virtue of the lack of privacy, enjoying and exploiting the presence of third parties as a unique opportunity to put something of themselves on display by stage-phoning. (M.I., Oct. 28, 01) 12. Any user can change any entry and if enough other users agree with them, it becomes true. If only the entire body of human knowledge worked this way. And it can, thanks to tonight’s ‘Word’: Wikiality. Now I’m no fan of reality, and I’m no fan of encyclopedias. I’ve said it before: Who is Britannica to tell me that George Washington had slaves? If I want to say he didn’t, that’s my right. And now, thanks to Wikipedia, it’s also a fact. We should apply these principles to all information. All we need to do is convince a majority of people that some factoid is true. (C.R., July 31, 06) 13. This year an estimated 200,000 young people will embark on gap-year travels – not just school and college leavers leaping off the academic hamster wheel, but a growing number of restless twenty-somethings suffering from the ‘ quarterlife crisis ’. (D.T., Sep. 8, 01) 14. Concern about flying anywhere is the reason most often given for canceling trips. But some people say they are staying home for other reasons as well. Some potential travelers are riveted to their television sets, captivated by the constant news reports about the war, a condition that some people are calling the “ CNN effect ”. (N.Y.T., Jan. 28, 91) 15. As a motor car, this latest Rolls-Royce is a triumph of adaptation and modern methods overlaid on a solid platform of yestertech. (S.M.H., Oct. 18, 95) 16. The New York City Marathon’s 2010 theme – “I’m in. We’re in” – is meant to convey that “everybody can be in,” said race director Mary Wittenberg, who is expecting 45,000 runners for Sunday’s event. … Such inclusion has, for several years, extended to celebrities. Roker, an unlikely long-distance runner, put the marathon on his “ bucket list. ” (T.S., Nov. 3, 10) 17. If you don’t have the time or the money for vacation this summer, maybe you can spare a few hours for a daycation. Somewhere between the staycations of 2008 and the naycations of last year there’s the daycation trend of 2010. (MSNBC.com, July 6, 10) 18. Most of us have more harried than tranquil moments. A vacation is just what we need, but even then we frequently return home with a vacation hangover, more exhausted than when we left. (C.T., Aug. 16, 98) 19. Do you ever wonder if you and your partner are actually speaking the same language? The bad news is that you’re probably not. According to US-based psychologist and gender communications specialist Bruce Christopher, men and women speak different languages. Men speak “ Menglish ” and women speak, you guessed it – “wo Menglish ”. (S.T., Nov. 27, 05)

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