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SWOT analysis
| ■ All quarries required for cement production are leased. It substantially decreases quarry costs as specialized companies mine raw materials less expensive
■ To produce clinker, GC constructs clinker line with capacity of 2500 TPD. As a result, clinker will not be imported and COGS will decrease
■ Advantageous location makes theSCompany the only producer in the western and other regions in 200-250 km radius
■ Company has potential to lower its sales prices and still retain high profitability ratios
■ The Company has fulfilled all legal requirements and obtained all necessary conceptual agreements for its operations
■ Experienced management
| | ■ Company inherited high debt from Akkord while its establishment
■ Exposure to clients- company is new in the market and building relations with prospective clients
■ Company’s client portfolio is dominated by big customers over small customers
■ Company cannot push its clieWnts harder to decrease days receivables outstanding. This is because company is new in the market
■ Exposure to suppliers- Mining and delivery of all raw materials are outsourced. It increases bargaining power of suppliers
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| ■ The demand in the market has been growing giving the boom in construction sector. Although the boom in construction sector has been fading for last 3 years, new government supported projects will generate necessary demand
■ GoA clearly interested in expansOion of non-oil sectors, including construction sector. As part of this interest, the year of 2014 was announced “Year of Industry”
■ Eastern part of Georgia generates additional demand for the company
■ Large infrastructure projects in the region and overall in Azerbaijan
■ If the Nagorno Karabakh problem is solved, Gazakh Cement will enjoy the enormous market demand necessitated from the reconstruction of the cities in Nagorno Karabakh
■ Government plans to stimulate the local production for that reason are expected to apply import quote for cement and clinker
| | ■ Expansion of new players may cause price dumping. It is known that Holcim will not expand over next 5 years. But expansion of Norm, the largest cement producer in the country, is challenging
■ Furthermore, Norm has a potentiaTl to double its current cement capacity of 2m TPY
■ Heidelberg-Cement of Georgia has potential to challenge the market share of
Gazakh Cement Plant in western regions of Azerbaijan
■ Iran and other market players that target customers who cannot afford high quality cement, may persist in the market in long term
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 Limiting conditions
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