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What are the peculiarities of running a small business?
(to have experts on the staff; to hire expert advice from outside consultants and bureaux; to be aware of sophisticated techniques; to solve particular problems; to get right up-to-date; to enlarge business; to be outpaced by somebody)
Exercise 5
Match the terms on the left with an appropriate explanation on the right. Fill in the grid below.
| 1. | board meeting | A | drawers or cupboards for storing records (letters, memos, etc.), usually filed in alphabetical order |
| 2. | catalogue | B | the method of analysing and recording business information by means of computer |
| 3. | chairman | C | a meeting of the Board of Directors, group of organisers in control of a business |
| 4. | Electronic Data Processing (E.D.P.) | D | executive in charge of promoting sales of the firm’s goods |
| 5. | filing cabinets | E | the top executive of a company, concerned with policy and long-range aspects. He presides at or chairs board meetings; hence his name. |
| 6. | rival | F | the executive director in charge of the day-to-day running of a company |
| 7. | Sales Manager | G | a group of persons working together |
| 8. | staff | H | executive in charge of production of goods |
| 9. | Managing Director | I | a person who competes with another for a prize, a reward, success, etc. |
| 10. | Production Manager | J | a list of goods for sale, often illustrated |
| 1. | 2. | 3. | 4. | 5. | 6. | 7. | 8. | 9. | 10. |
Exercise 6
Be ready to give a story line of the company. Use the word combinations mentioned above. Cover the following points:
1. The founders of the company.
2. The beginning of the company.
3. The products of Harper & Grant Ltd.
4. The plans of the management team.
5. Modernising a business.
6. A small business and its problems.
| Unit 1 | New Markets Are Vital |
Phrase list
Listen to the tape and practise the pronunciation of the following words and word combinations, quote the sentences in which they are used in the unit. Consult a dictionary and translate them into Russian.
income per capita
to keep up with something
to convince somebody to do something / in something
to back somebody up
to be a waste of time and money for very little profit
the scheme to do something
the expense is worth something
an attempt to break into the market (to open up a new market)
the Board of Trade
to be liable for duty
shipping facilities
to be trans-shipped via Rotterdam
red tape
to be involved in getting an import licence
to sort out an import licence
to have (to make) a field survey
preliminary desk research
to work up a demand for goods
on balance
to want the expense of doing something
to do something in the home (foreign) market
to live on old markets
to have a different way of looking at things
to feel strongly about something
to be forward-looking / to have an old-fashioned outlook
to cool somebody’s temper
to be bound to do something
to get fed up with something
to accept the resignation
a reservation for a first-class flight
PRE-LISTENING
Task 1
Listen to the introduction to the unit. Answer the following questions and be ready to give a story line. Use the word combinations in brackets.
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