What do most managers think about meetings?

A Meetings take up most of their working life.

В Meetings allow them to monitor decision-making.

С Meetings prevent them from establishing a routine.

D Meetings are the only way they know of achieving certain objectives.

According to the writer, an example of a valuable meeting is one which

A allows colleagues to achieve a better working relationship.

В requires managers to discuss staffing needs with personnel.

С selects a suitable group of people to work together as a team.

D encourages staff to present ideas on improvements in management.

According to the writer the agenda is important because it

A is seen by everybody before the meeting.

В helps to give direction to the discussions.

С contains items of interest to all those present.

D shows who should speak at each stage of the meeting.

The writer says that people leaving a well-organized meeting will understand

A the reason for their invitation to attend.

В how the decisions taken were relevant to them.

С the importance of proposals under discussion.

D why certain courses of action were agreed upon.

What does Roland Winterson say about the meetings that he organizes?

A He aims to hold them on a regular basis.

В Не ensures they have a definite purpose.

С Не requires his managers to draw up the agenda.

D He uses them to make decisions about strategy.

What is Roland Winterson's opinion about meetings?

A They can be a bad use of a manager's time.

В Their importance is often underestimated.

С They frequently result in wrong decisions.

D Their effectiveness could be improved with better planning.

ТЕКСТЫ ДЛЯ САМОСТОЯТЕЛЬНОГО ЧТЕНИЯ И ПЕРЕВОДА

TEXT 1

Advertisements

We are surrounded by advertisements – in newspapers and magazines, on television, on hoardings (billboards – AmE). People advertise for the things they want to buy, and the things they want to sell. Big companies advertise goods and services making advertising a huge industry with vast amounts of money being spent on it.

Many English newspapers have pages with advertisements on them. Newspaper advertising is divided into two types, display and classified. In the advertisements of the ‘display’ type, ranging from one-inch notices to multiple-page public announcements, big companies advertise their products. They persuade the public to buy them or use them. ‘Classified’ advertisements (also ‘small ads’ – BrE, or ‘want ads’ – AmE) are the small print personal notices or advertisements placed in a newspaper by a company offering employment, advertising for apartments, for rent, used furniture or automobiles.

An advertisement which uses a lot of space costs more money than one which uses a little space. So people try to make their messages as short as possible. They shorten the words and use abbreviations. For example, they put ‘rm’ instead of ‘room’, and ‘£250 pm’ instead of ‘£250 a month/ per month’. Here is a list of abbreviations which you can find in ‘classified’ advertisements for flats and houses.

It is well known that advertising absorbs vast sums of money because it is an entirely unproductive industry and it increases the price of advertised goods and services. But advertising is not sheer waste of money. It has a lot of advantages. For instance it is precisely because of the heavy advertising that consumer goods are so cheap. Another equally important function of advertising is to inform. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more likely you would obtain details regarding performance, price, etc. from an advertisement. The fact that we pay so little for our daily paper, or can enjoy so many television programmes is due entirely to the money spent by advertisers. However, many people think that advertising has some disadvantages. Advertisements on television, for example, present shocking interruption of programmes. Advertising creates acquisitive society with the demand for material things. Besides, good-quality products don’t need to be advertised.

Most companies recruit new staff by advertising in the press. Pages with job advertisements are usually headed ‘appointments’. They contain descriptions or specifications of the sort of people the advertiser is looking for. Qualifications (degrees, diplomas, certificates) are obviously important, but experience may count for much more. The aim is to attract a small number of well-qualified applicants, so that it is fairly easy to make a short-list of the people one actually wants to interview. If the advertisement is not specific enough, hundreds of people will send in their applications; but if it demands too much, they may be discouraged from applying at all.

NOTES

ТЕКСТ 2

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