VOCABUALRY EXCERSICES

Ex. 1. Study the following synonyms to the word advertise. What are their Russian equivalents?

Promote -- to make sure that people know about a new product or service by arranging special events.

Hype up – an informal word meaning to try to make people think that something is much better than it really is.

Plug (give smth a plug) – informal word meaning to try to make people interested in your product or service, for example by mentioning it in a TV or radio conversation when you are supposed to be talking about something else.

Push – an informal word meaning to advertise a new product very heavily, with a lot of advertisements.

Translate the following sentences. Pay attention to the words in italics.

1.You must have seen those computer games – they have been heavily advertised on TV and all the Sunday papers.

2. To promote their new brand of shampoo, they are selling it at half price for a month.

3. In order to market a product well you need to be aware of public demand.

4. Like most Hollywood movies it was so hyped up that when I saw it I felt rather disappointed.

5.The author used the opportunity of appearing on TV to give his latest book a plug.

6. Revlon is really pushing its new range of beauty creams.

7.At this time of year, the papers are full of advertisement for skiing holidays.

8.BMW is running an aggressive campaign to publicize its 2001 models.

Ex.2. Like any other sphere of business, advertising means tough competition first of all. The following words will help you in the situation when you are to describe this toughness.

Compete, vie, be in competition with, fight, contest, pit oneself against, competitor, rival, battle, straight fight, rivalry, competition, competitive, cut-throat, dog-eat-dog, rat race.

Now try to identify the right sentence for the words above. Change their forms if necessary. Some words can be used twice.

1. This computer firm is strong enough … on equal terms at home and abroad.

2.Advanced technology and low wage costs are helping the Taiwanese firms … internationally.

3. His restaurant is now so good that it … … … some of the best in London.

4. If you want the job, you’ll have … for it.

5.The two major tabloid newspapers … with each other for the best stories.

6.In a desperate bid to dominate the market, they had … … … the giants of the computer industry.

7.The leadership election will be … by four candidates.

8. …for these jobs is very tough – we have over 200 applicants for just six posts.

9.These acting awards are … in an atmosphere of intense rivalry.

10.In such a fiercely … environment, it’s inevitable that some companies will go out of business.

11.Their company was our main … for that share of the market.

12.There is … competition between drug companies these days.

13.There was a long … for control of the publishing company.

14.Advertising is a … business.

15.The stress of the … … is a major cause of health problems.

16.With only two candidates left, it will be a … … between them for the post.

17.This information is secret, which could be of great value to our ….

Ex. 3. Match the halves.

1 If money were not spent on adver- a) communicate between those with goods and

tising it would give manufacturers services to sell and those who might benefit from

the opportunity to those goods and services

2 Some firms spend large sums of b) make large numbers of their workers redundant

money on advertising to

3 Many manufacturers see advertis- c) which the advertising message of a TV or radio

ing as an insurance policy which commercial is sung

gives them the opportunity to

4 Advertising can be seen as the d) ensure that advertisers do not make false statement

means to about their product s and services

5 The advent of satellite TV has e) restrict the entry of competitors into the market

opened up possibilities for interna-

tional advertising agencies to

6 If manufacturers do not advertise f) substantially reduce the cost of the goods to the

when sales fall they might have to consumer.

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