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II. Answer the questions
1. Are you accustomed to working under pressure? 2. Are you accustomed to a red tape job? 3. Do you want to be an executive or an administrator of a big company? What should you do for it? 4. What qualities do you need to be an executive of the company? 5. What does it mean to be a competent manager? IV. Test 1.Where … the kitchen scales? I want to weigh some flour. a) is b) are c) have d) has 2. The weather is not very … today. a) good b) better c) the best d) the bettest 3.She … very ill three years ago. a)has been b) had been c) was d) was being 4. The book … by the student now. a) is discussed b) is being discussed c) was discussed d) has been discussed 5. Will these matches strike if we … them up? a) dried b) dry c) will dry d) dries 6.She … play tennis in her youth, couldn't she? a) needed b) had to c) could d) might 7. Everybody saw him … in the street. a) cross b) to cross c) crossed d) to be crossing 8. We have never seen such a … man, he must be a sportsman. a) high b) tall c) great d) terrible 9. Find a mistake How did the whole story began? a) the b) whole c) story d) began? 10. I finished work at 5 o'clock the day before yesterday a) Позавчора я закінчив роботу о 5. b) Позавчора я не закінчив роботу о 5. c) Позавчора я виконав роботу о 6. d) Позавчора я таки закінчив роботу о 5.
ВАРІАНТ № 15
(Dick and Jack are having lunch. Dick is Vice-President in charge of Product Development. And Jack is Vice-President in charge of the Legal Department). Dick How are the things? Jack Great. We are busy with a new line of clock-television. Dick Sounds interesting. Are you going to apply for a patent soon? Jack Yes, we are. We are preparing the necessary papers now. Dicк And what did the Market Research say by the way? Jack They think there is fair market for the product at the moment but it will take a few years to catch on. Dick I see. We'll have to turn a good promotional campaign. Jack Without doubt. Dick Well, it will be our advantage to have the patent on it as well. You have decided on the size, haven't you? Jack We'll start with a small screen model. It will have a wakeup button and go-to-sleep button with timers. Market Research says that the automatic go-to- sleep button may be the bigger selling point. Dick Yes, the idea of a set that turns itself off is great. To tell you the truth I'm always falling asleep in the middle of the show. Now it can be done. Dick That's good. Jack I think we are close to a big success. Dick That is why we must be very careful. Before we begin to market television we must fulfil the most complete testing. Jack You are right. Dick What about the pricing? Has it been worked out? Jack Not completely. Market Research Market Research Department says we can't have too high price on this kind of item. Dick It's evident we must be very careful. Maybe this time consumers will really surprise us. Jack Let's hope for the best. II. Answer the questions. 2. What did Jack answered about Market Research? 5. What must Dick`s Department fulfil before marketing television?
9.They (to build) this bridge till yesterday. IV. Test 1.Where … my glasses?
I.Translate the dialogue into Ukraine. MARKETING (Sally and Don work in the Marketing Department of a company, that makes different meal products.) Don Hey, Sally, look at these figures. The price of sugar is going up 10% during the next year. Sally Oh, that's bad. That means trouble for our jam line. Don I think so too. Sugar is the main ingredient, you know. What's your opinion? Sally Well, we are not the price leaders in the field and jam is a very price sensitive item. According to our marketing research information consumers aren't particularly brand loyal about jam. Don I have a brilliant idea. You know, this could be a great marketing opportunity for us. Sally What do you mean? Don Well, because of the price rise on sugar we know that price of jam will go up too. The increase will pass on the consumer, won't it? Sally Right. Don Imagine, we find the possibility of changing the ingredients in the jam so that we wouldn't have to raise the price. Sally Then we wouldn't trouble about the price rise on sugar because we'll be able to sell jam at the same price. The idea is that we could market less expensive jam. What a promotional campaign we could have! Don Sure. If we do it right we'll sell more and become the leader in the market. Sally Now the first thing is to talk to Research and Development. Don Right and we'll see when they'll have some samples of new formulars ready. Sally What about marketing research? I think we should schedule some tests for responses to the R & D samples. Don Well, there is a lot to do. I think we should also change packaging.Now, Sally, that would be great. Sally Oh, Don, let's hope for the best. If we don't lose the chance, the competitors products will stay on the supermarket shelves. Don Oh, it's time for lunch. Let's discuss our business in cafeteria. Sally Oh, sure, we've got a lot to discuss — distribution, advertising... 1. How should one start a promotional campaign? 3. Why is it important to have competitors in business? 4. What should you do to leave your competitors behind? 5. What knowledge must you have to be good at marketing?
(John is explaining his new job to his wife, Susan. He is a sales trainee for a company.) John It's a great job, you know. The salesmen are paid salaries instead of being on commission. Susan Why do you find it great? You can earn less money. John Well, it's regular weekly salary. And besides we get reimbursed for everything — lunches and dinners, even the football tickets, the car, gasoline, tolls. Susan That's really great. John And I'm going to get a raise in three months. Susan And what are you going to see? John Foam rubber. Susan What is it used for? John It is used to make couches and beds generally ideal with furniture manufacturers. Susan So you will travel much, won't you? John No. Delivery is a part of our wholesaling operation. Foam is sold and delivered by the truckloads. It is rather bulky and it is expensive to have it shipped a long distance. We are going to deal with buyers who are in this region. Susan That's fine. I don't want you to travel too much. By the way I want to know more about sales procedure. John At first I go to see a buyer. We discuss what he needs. After that I send him a written quote. If our prices suit him, he'll call us and send an order. Susan Do you take orders over the phone? John Yes. The buyers are always in a hurry and a letter would take too much time to come. If it's a verbal agreement we call it gentleman's agreement. Susan And what happens after the verbal agreement? John We receive a written purchase order. It is called p. o. — and it has a number that we use for all future correspondence on that order. The office then retypes the order form and the p. o. and order form are stapled together and filed. Susan It sounds organized. Whom do you usually deal with in a company? John Well, I'll deal with purchasing agents. But I could deal with any administrator from the president on down, in some cases. John Yes. Selling is usually a stepping stoneto higher роsitions in management. Susan Don't worry, dear. If it doesn't work out, we still have my job. II. Answer the questions. 2. What expenses do you get reimbursed for at your job? 3. What factors do you need to get a raise? 4. Why isn't a verbal agreement always sufficient? 5. What would you prefer to be: a wholesaler or a retailer?
IV. Test. 9. Find a mistake. Many birdsfly to the north in autumn.
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