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Summarizing and Concluding
| Summaries restate what has already been said. Remember the maxim: ‘In a presentation, say what you are going to say, say it, then tell them you’ve said it.’ | Conclusion is different: it often contains a message which grows out ofthe information described in the main body of the talk. It may contain lessons learnt, recommendations and next steps. |
| I’d like to end by emphasizing the main point(s). I’d like to end with... (a summary of the main points; some observations based on what I’ve said; some recommendations; a brief conclusion). That concludes (the formal part of) my talk. Now I’d like to invite your comments (questions). Alright. Now, any questions or comments? So, now I’d be very interested to hear your comments. |
Exercise 25 Read the end of a presentation by Ben Seznec, Marketing Director of Foss, an agricultural machinery manufacturer. His talk is about company valuation. What is his key message?
So, that brings me to almost the end of my talk. I’d like to end with a short restatement of the main point. The key issue, the key understanding is that it is in valuing a company’s assets, perhaps the key thing these days is the value of brand names. Most acquisitions are in effect attempts to take over brand names. Traditional valuation, based on tangible assets, is no longer sufficient.
So, what are the lessons that we can learn from this? I think most importantly, we have to build up the power of our brand names. We have to establish greater brand identity. This requires a radical approach to marketing, making our brand name the focus of all our efforts. This policy will best boost the company’s assets. Thank you everyone for listening.
Read again. Is this a summary or a conclusion or is it both? Explain it.
Questions and Discussion
| That’s a difficult question to answer in a few words. I don’t have much experience in that field... I’m afraid that’s outside the scope of my talk / this session. Sorry, I’m not sure I’ve understood. Could you repeat? Do you mean...? I didn’t catch (the last part of) your question. If I have understood you correctly, you mean...? Is that right? Does that answer your question? Is that okay? |
Exercise 26 Read two different ways of ending the same sales presentation by Maria Repps about an automatic warehouse system, the Storo. Decide if they:
• invite the audience to ask questions
• are a lead-in to a discussion
• invite the audience to ask questions and have a discussion
• request comments.
Example 1
So, I’ve described how the system works. Now, any questions?
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