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Ex.10. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian

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  1. Agree or disagree with the following statements, using the strategies of speaking. Give additional information to prove your agreement or disagreement. Use the model.
  2. Answer the following questions
  3. Answer the following questions.
  4. Answer the following questions.
  5. Answer the following questions.
  6. B) Make up your own sentences with them.
  7. Clustering. Transfer this boxed subject onto your notebook page. Write related ideas, box them and connect them with lines to your subject and to each other.
  8. Clustering. Transfer this boxed subject onto your notebook page. Write related ideas, box them and connect them with lines to your subject and to each other.
  9. Clustering. Transfer this boxed subject onto your notebook page. Write related ideas, box them and connect them with lines to your subject and to each other.
  10. Comment on some of Twain’s remarks when describing the quality of student papers. Explain why the commentary is so biting. Translate the sentences into Russian.
  11. Complete the sentences
  12. Complete the sentences, using the words from Ex. 3. Three of them are used twice. The first one is done for you.

1. … for reliable cars has increased.

2. Our main … is to reduce prices.

3. Television advertising is an expensive but effective method of … .

4. The company’s main activities are manufacturing, marketing and … .

5. She works in … .

6. We can’t afford to buy the computer at that … .

7. The bank … 1% for changing traveller’s cheques.

8. This company is very successful, so she has made the … choice in joining it.

9. The … of this home has doubled since we bought it.

10. The company has increased sales because of a favourable … .

11. The organization has decided to follow the recommendations of the most recent marketing … .

12. Next meeting of the Board of Directors will discuss our new marketing … .

 
 
Strategy, audit, marketing environment, value, appropriate, charges, price, marketing, distribution, promotion, objective, demand.

 


Ex.11. Fill in the missing prepositions:

Marketing mix

Marketing mix is the combination … marketing plans and policies that are employed … an organization in order to achieve its marketing objectives. In its simplest form, it can be represented … policies adopted … four areas, the four P’s but there can be a large variety … elements employed … each category.

The exact combination … such policies employed … an organization will depend … the size and resources … the organization, the nature … the product, the nature … the market and the state … competition … the market.

(within, of (7), by (3), in (2), upon)

 

 

Exercises in Comprehension

 

Ex.1. Answer the following questions:

1. What does marketing involve?

2. What is marketing strategy?

3. What are the four elements of the marketing mix?

4. How can “product” be defined?

5. What does “price” refer to?

6. What does “place” mean?

7. What is promotion?

 

Ex.2. Define the main elements of the marketing mix.

― includes its quality, its features, style, brand name, size;

― includes consideration of things like the basic list price, discounts, the length of the payment period, and possible credit terms;

― includes such factors as distribution channels, coverage of the market, locations of points of sale;



― includes advertising, publicity, sales promotion.

 

Ex.3. Sum up what you remember about:

s marketing and marketing strategy

s marketing mix

 

Grammar Revision

 

The Sequence of Tenses After one of the past forms in the principal clause we find past forms in the subordinate object clause: 1. if the action of the object clause is simultaneous with that of the principal clause, the Past Simple or the Past Continuous is used in the object clause. He thought I was joking.
2. If the action of the object clause precedes that of the principal clause, the Past Perfect or the Past Perfect Continuous is used in the object clause. I understood that he had already left the office.
3. If the action of the object clause follows that of the principal clause, the Future-in-the-Past is used in the object clause. I was sure that we would win this game.

 


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